Today, Foster's announced the completion of its agency review, the result of which sees a new addition to its agency roll call.
With immediate effect, Droga5 joins Clemenger BBDO and Ogilvy Badjar on the Foster's agency roster. The addition of a third agency to its consolidated roster provides Foster's with the best Australia has to offer in strategic planning, creativity and production with each of the three agencies having a proven track record in delivering exceptional results.
Droga5 has been appointed to handle VB, Foster's flagship brand and Australia's favourite beer. VB will be a foundation client for Droga5 which was established by David Droga in New York in 2006 and opened its first venture in Australia earlier this month.
Anthony Heraghty, Foster's Australia, Asia & Pacific Marketing Director, said of Droga5's appointment: "While new in Australia, the combined experience, unquestionable talent and vision of the Droga5 set up, present a powerful opportunity for VB as it continues to evolve its communications. VB has to be one of the most challenging briefs in the marketing place in the world today and we're confident that Droga5 will crack it."
Speaking from New York, David Droga, Founder & Worldwide Chairman, Droga5 said: "If you asked me a year ago, what would have been your fantasy launch client for our Australian office, it honestly would have been VB! There are a lot of people on both sides of the world excited about doing this opportunity justice."
Closer to home, David Nobay, Creative Chairman, Droga5 Australia added: "VB has proved to us that it puts the idea first and foremost, just by making this appointment. We couldn't have asked for a better start to the year or a more courageous client."
Foster's will continue to evaluate the needs of other brands, which were previously held by George Patts Y&R, with the aim of appointing them to a rostered agency within the coming weeks.
For further information:
Jacqui Moore
GM Brand Communications
Foster's Group
0417 048 070
Jacqui.moore@fostersgroup.com
